Another angle is to explain why some people might be looking for free licenses: cost is a barrier. So offering these free alternatives is a good way to address that. Also, mentioning that some free tools have limitations, like in design features compared to paid software.
Also, the user might not be aware of all these options. Providing steps on how to use those tools to create a booklet could be useful. Like, starting with a template, customizing it, adding content, and exporting the final file.
Check if there are any other considerations. Maybe mention that some companies offer student or non-profit discounts. That could be another angle.
Overall, the goal is to inform the user that while free license keys aren't available, there are other ways to achieve their goal without violating laws or risking their system. So the write-up should be comprehensive, ethical, and practical.