Monetization could be a consideration too. Do they want the feature to generate revenue? For example, a premium feature for advanced reviews or a subscription-based movie library.
Another thing to consider is the target audience. Who uses the website? Casual movie viewers, critics, or a mix of both? The feature should cater to their needs. For example, if it's for casual users, maybe a social feature is better, while for critics, in-depth analysis tools could be more useful. jex movie website link
If they're not sure, offering examples of popular features could help them decide. For instance, IMDb has user ratings and trivia, Rotten Tomatoes has aggregate scores, and Netflix has recommendation algorithms. Each of these could be a starting point for generating ideas. Monetization could be a consideration too
First, I should figure out what kind of feature they're looking for. Are they interested in something like a recommendation system, a user review section, a movie search function, or maybe something more specific like a streaming integration? Maybe they have a particular problem they want to solve, like improving user engagement or making their site more interactive? Another thing to consider is the target audience