Korea Girl started her YouTube channel in 2015, focusing on makeup tutorials, product reviews, and K-beauty trends. Her early content featured traditional Korean beauty routines, product reviews, and cultural experiences. Her authenticity and expertise quickly gained her a large following worldwide.

Her authenticity and enthusiasm have made her a beloved figure in the beauty community, inspiring a new generation of beauty enthusiasts and entrepreneurs.

Korea Girl has collaborated with various brands, including Laneige, Sulwhasoo, and Dr. Jart+. She has also worked with other popular beauty YouTubers, such as NikkieTutorials and James Charles.