The promotion was a clever move by Apple, designed to attract new viewers to the platform. By offering a free, ad-free experience, Apple aimed to showcase the quality and exclusivity of its original content.
As WeWork grew, so did its valuation. By 2017, the company was worth an estimated $20 billion, with Neumann's personal net worth soaring to over $1 billion. The company's rapid rise was meteoric, and Neumann became a celebrated figure in the startup world, hailed as a visionary and a disruptor.
In 2022, a new limited series premiered on Apple TV+, based on the rise and fall of WeWork. The show, also called "WeCrashed," stars Jared Leto as Adam Neumann and Anne Hathaway as Rebekah Neumann, Adam's wife. The series is based on the book of the same name by former WeWork executive Mark Tolusky and reporter Olivia Locher.
At first, WeWork was a small operation, with a single location in a SoHo loft. But as the company grew, so did its ambitions. Neumann, a charismatic and confident leader, had a vision for a global network of WeWork locations, where people could work, socialize, and live in a vibrant, community-driven environment.